Building a strong personal brand is no longer an option but a necessity in a digital world where information and news travel at the speed of light. Your personal brand is your reputation. It's how people perceive you and what they think of when they hear your name. In this post, I explore a personal brand, why you should care about building one, and why having an online presence in 2023 is important. If you're looking to get ahead in today's world, it's time to start thinking about who you are and what makes you unique--and then share that information with others through social media channels like Twitter or Instagram.